Copywriter at Bergdorf Goodman - New York, NY
About Bergdorf Goodman
As the house of extraordinary taste for almost 120-years,
We are New York’s original icon of style.
The legendary window on inventive inspiration,
Discerning since day one, we define the culture of fashion.
We are a community of “creative ingeniuses”
Cultivating experiences beyond the expected,
and nurturing ideas that inspire the joy of discovery.
We thrive on bringing exceptional creative talents together.
We are unabashedly luxury. And luxury is ours to define.
We are Bergdorf Goodman
The Opportunity
Darcy Penick, President of Bergdorf Goodman and one of the first leaders in pure-play fashion e-commerce, has built a team of industry pioneers who are bringing their collective expertise and commitment to operational excellence to the world of Bergdorf Goodman. As the destination to discover best in class designers, emerging brands and exclusive products, Bergdorf Goodman provides customers with transformative experiences that embody the definition of modern luxury.
POSITION
SUMMARY
The Copywriter develops, conveys and
maintains the BG brand voice in all print and digital assets, including ads, magazine
stories, store signage, sales associate emails, event invitations, direct mailers,
BG.com emails and refreshes, blog posts and additional collateral materials.
The Copywriter also takes a central role in commissioning, composing and
editing articles for BG Magazine. The Copywriter is an integral member of the
creative team, working daily with the Creative Director and Designers to ensure
copy is tailored to complement design, and working with the Assistant
Copywriter to develop and edit copy for all communications platforms.
PRIMARY
RESPONSIBILITIES
Advertisements/Signage/Sales Associate Emails:
Write and format editorial/informational copy
for ads, signage and sales associate emails that promote designer collections, store
events and initiatives, and uphold BG’s identity as a fashion authority while
maintaining our house style and brand guidelines. Work with buying office to
determine copy points and factual details to be included in assets. Work with
Account Manager and legal team to obtain creative and legal approvals for
assets.
BG.com:
Work with Assistant Copywriter to ensure BG
voice is maintained across online presences, including daily emails, weekly
website refreshes, and auxiliary copy in website banners, digital ads and on
the 5th/58th blog. Ensure that online copy provides calls
to action supporting business objectives, and is consistent with all corresponding
print and in-store copy. Periodically contribute features for 5th/58th
blog.
BG Magazine:
Develop journalism feature ideas around
seasonal, local and trend-based themes, coordinate journalism features with writers,
liaise between the writers, buying office, fashion office and third parties,
collect assets for trend pages and information on new featured designers, and help
ensure all deadlines are met. Source imagery for all journalism pages.
BG Mailers:
Write and edit editorial copy for beauty, accessories
and holiday gift mailers. Work with freelance copywriter to make sure product copy
follows BG house style. Review monthly vendor-produced mailers to ensure BG
voice and house formatting standards are maintained.
Style
Guide:
Update
and maintain in-house Style Guide, including copy standards and guidelines for
print ads, emails, sale announcements, general brand language and more.
QUALIFICATIONS/POSITION
REQUIREMENTS
A minimumof 5 years of writing experience in advertising, direct marketing, promotion orpublishing, preferably with a background in fashion retail
Working knowledge of Macintosh, proficiency with Word,
experience with
To apply, click here.